The brand’s in-house team handled creative concepts, fashion photography, and offline appearances, but Markweb Digital was enlisted as an external partner for digital solutions. My responsibilities included retouching, creating montages, animations, and other promotional materials for their website and online marketing campaigns. In 2020, we designed a mobile application aimed at providing a streamlined online shopping experience, similar to their competitors, and emphasizing their loyalty program. I prepared the written documentation and visual designs for this project. Due to the COVID-19 pandemic, the development was postponed, and to my knowledge, the application has not been completed since. However, it was a valuable learning experience to see how a fashion brand maintains its identity and style while constantly adapting to changing collections and themes.

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