MedWay Diet, a medical weight-loss program created by an anesthesiologist, built a community through closed Facebook groups and static PDF guides. But as enrollment grew, navigating programs, ordering products, and accessing recipes became cumbersome. Patients needed a centralized, user-friendly digital service for tailored guidance and seamless purchases.
As UX designer, I defined goals with the client, analyzed their existing community (~150 active users), and conducted surveys to identify user segments. I developed customer journeys and designed the web app: wireframes, high-fidelity visuals, and an interactive prototype enabling content access and product ordering.
Given medical context and likely older or disabled users, I prioritized accessibility: large fonts, clear spacing, high-contrast colors, optimized image sizes. In the meal-planning feature, I made sure to clearly distinguish informational elements from actionable ones. I opted against reinventing standard functionality, instead enhancing usability through thoughtful layout and interactivity.
The most complex challenge was designing the recipe manager: users selected and customized recipes within diet phases, adjusted servings, and tracked ingredients. They could rate and favorite recipes, and changes reflected dynamically. Perfecting this logic-heavy interface consumed the majority of design time, but users responded enthusiastically.
We leveraged feedback from ~150 active users who provided direct insights via surveys and interviews. This user-centric loop ensured design decisions aligned with real-world needs and validated major features before implementation.
The result was a user-savvy web application that replaced manual delivery of program materials and products, allowing users to sign up, access tailored content, manage meal plans, and order product kits, all on one platform. It marked my most direct engagement with end users and delivered measurable improvements in engagement and satisfaction.
