Óbuda University needed to attract more students amid a competitive higher-ed landscape. Even with new programs, application volumes plateaued, threatening funding and reputation.

As lead designer at Markweb Digital, I oversaw the full lifecycle of campaign visuals for two four-month enrollment pushes. I developed the core visual concept, crafted key assets, and instructed photographers, videographers, and designers to ensure consistent execution across social media, display ads, and offline materials.
I aligned all materials under a unified campaign message, emphasizing both technical prestige and student experience. I briefed production teams to capture local students authentically and adapted content per platform for maximum engagement, all while preserving brand coherence. Coordinating across multiple creative teams and channels demanded rigorous briefing and quality control. I established a centralized visual hub and feedback loops, ensuring every asset reflected campaign goals and brand standards without sacrificing speed over a four-month cycle.

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Óbuda University recorded its highest-ever applicant volume in successive years. First-year enrollments increased by 5%, master’s program interest surged 30%, and first-choice application rates rose nearly 19% year-over-year. [Article] The impact was immediate: record freshman intake (~3,785 new students) and highest first-choice selection (~5,643 students). [Article]