Haribo Hungary, part of the international confectionery brand, required a local digital presence that both adhered to global identity standards and kept fans engaged with fresh, varied content. With frequent promotions, puzzles, and giveaways, the volume and consistency of content was essential to maintain audience interest.
As part of Markweb Digital’s team, I managed content creation and visual concepting. I produced and animated weekly thematic posts, giveaways, and puzzles. I handled product photography and delivered creative briefs to internal designers, ensuring all content complied with Haribo’s brand guidelines while remaining engaging and varied.
I balanced strict brand compliance with creative variability by producing 10–15 pieces of image and video content per week. I introduced thematic visual lines tailored for social media formats and coordinated with photographers and designers to keep content fresh, relevant, and on-brand. Continuous audience response monitoring informed adjustments in content type and timing. Maintaining high creative frequency under strict global identity rules demanded agility and resource coordination. Ensuring quality, varied content without infringing brand design rules meant setting tight production schedules, clearly briefing teams, and enforcing compliance across assets.
The marketing team achieved a highly engaged online fan base of several hundred thousand through targeted content strategies, contributing to strong campaign performance for Haribo Hungary. Audience growth, interaction rates, and campaign reach consistently met internal KPIs, reinforcing brand recall and effectiveness.
