By 2020, TritonLife had grown via multiple acquisitions and name changes, resulting in separate websites, databases, and booking systems for each clinic. New brand visibility suffered and patients struggled to find and book services, fragmenting its online presence and hindering customer acquisition and retention.
As lead UX and visual designer, I worked directly with the company’s head of operations and business unit leads, presenting deliverables at each stage and integrating their feedback into design iterations. I took ownership from design goal definition through wireframes, high-fidelity mockups, and an interactive booking prototype. I crafted a custom icons system for each service and created communication assets for launch and landing pages. We chose to centralize bookings into a single interface, eliminating redundant microsites. I designed a scalable icon system that could expand with new specialties and services. I also built a flexible layout to future-proof against unplanned feature growth, like an upcoming health e-commerce module.
The company’s rapid expansion required anticipating functions without defined specs. I modeled flexible components that could accommodate new services or modules. Tight timelines and shifting priorities tested us, but I maintained agility, iterating quickly and staying aligned with product leads and operational stakeholders.
TritonLife is now present in 14 cities, covering 30+ specializations, generating over €50M in annual revenue, most of which comes from online bookings via the unified platform. The centralized site replaced former booking experiences, improving patient flow and brand coherence.
