I participated in a long-term collaboration with Bioenergetic Publishing, where Markweb Digital provided comprehensive marketing services for the publisher. My responsibilities included designing the visual appearance of publications, promotional materials, event installations, and online promotional content.
Due to the volume of work, it was necessary to develop an efficient system, which I created for the graphic design team. I designed Photoshop and InDesign templates for frequently used layouts and established a brand identity guide to ensure that the diverse range of materials remained consistent and met the needs of both the client and the target audience.
The greatest challenge, and also the most rewarding experience was working with a brand that was entirely outside my personal interests. Despite this, we found common ground, and our collaboration became highly cohesive over time.