During a period of exponential growth in Hungarian e-book commerce sector, Book24 needed a strong, coherent visual identity that scaled across digital and physical touchpoints. With fragmented design oversight, communication materials and user interfaces risked looking inconsistent and unprofessional.

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As Book24’s dedicated visual lead through Markweb Digital, I created and maintained the brand’s look across the webshop’s interface, promotional and printed assets, and physical touchpoints. I brought expertise in typography, layout, and visual hierarchy that ensured polish and readability everywhere.

I ensured a uniform style by adapting global brand elements into locally resonant visuals. I balanced professional interface needs with on-brand creative elements for print and built environments. My focus on clean typography and structured layouts carried through every asset, reinforcing readability and trust for customers.

Adapting online design standards to fit printed and physical applications presented technical and aesthetic challenges. Ensuring visual continuity across formats, communicating with production teams, and maintaining quality during the webshop’s rapid expansion.

Looking back, I’d formalize a brand guidelines module early, documenting typography, layout rules, and asset templates to empower marketing teams and freelancers with on-brand tools, reducing iterations and ensuring consistency across channels.

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