Carthographia, Hungary’s top map publisher since 1954 (originally Kartográfiai Vállalat), requested visually aligned editions of their flagship Geographical and Historical World Atlases. Though each sold well, lack of visual cohesion weakened appeal for bundled sales and made promotional design more fragmented.
As graphic designer, I developed and presented three conceptual design options for both editions. After selection, I refined the dust jackets, slipcases, and internal inserts. I also designed promotional graphics for their webshop and digital channels to ensure consistent brand and product visibility.
To forge visual unity, I treated the atlases as a paired system, mirroring layout and illustration styles while allowing each to maintain unique charm. Rather than generic map visuals, I designed custom thematic artwork combining historical and modern cartographic motifs, reinforcing their premium and educational value.
The atlases launched as a coordinated pair, supported by unified promotional visuals, encouraging bundled purchase by book stores and end customers. Online campaigns used shared graphics that visually linked the products, strengthening perception of value and encouraging cross-promotion. The matching package design also simplified marketing efforts and reinforced Cartographia’s premium positioning.
