Kyocera Hungary, distributing printers, document solutions, ceramic knives, and solar panels, operated scattered marketing efforts with no unified online presence. Customers faced fragmented product information and inconsistent visuals, making navigation difficult and diluting campaign impact.
As lead visual designer at Markweb Kft., I conceptualized and executed the Hungarian webshop launched in 2019. This involved interpreting brand elements into a unified layout, integrating multiple industries under one domain, and applying design systems across print and online campaigns, including briefings for image content.
I introduced a color-coded scheme to visually segment product categories, enhancing user orientation and aligning with campaign themes. While adhering rigorously to Kyocera’s strict global brand guidelines, I selected the most modern stylistic elements, lifestyle photography, geometric accents to create an approachable yet technically credible aesthetic.
The challenge lay in applying a complex identity system across multiple industries while maintaining visual cohesion. Launching the webshop under campaign pressure required tight coordination with developers, copywriters, and marketers to ensure consistent Hungarian-language content and branding alignment.
The project delivered a sleek, multi-industry webshop that centralized all products and information in a clear, accessible Hungarian interface. It supported subsequent campaigns and became the go-to hub for local customers, underpinning strong engagement and efficient marketing execution.
