ORszágos RendezvényIroda (ORI), an artist and event management firm founded in 2018 under Posztobányi Andor, handled a high volume of musicians and concerts. Each performance, collaboration, and pitch required tailored design assets. Without a central visual coordinator, the risk was brand fragmentation and subpar artist representation across materials.I served as ORI’s commissioned graphic designer, responsible for developing band visuals, promotional print materials, corporate proposals, event posters, and occasionally personalized artist imagery.

Most briefs were conceptual, tied to an artistic era, mood, or emotional tone. I studied international bands’ branding and post-production styles, creating extensive moodboards to align outputs with artist and management expectations. This research-driven design approach ensured each asset resonated visually with the artist’s identity.

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COVID made artists more protective of how their image was represented. They were highly sensitive, so my designs needed to deeply reflect their vision. Frequent creative check-ins and iterations were necessary to meet both emotional and brand standards.

With the benefit of hindsight, I’d formalize a creative process, establishing branded templates and feedback milestones, so sensitive iterations could proceed more smoothly and reduce friction with artists in future projects.