Synlab Hungary needed a central, modern website to combine its separate division sites under a single domain. The existing structure caused inconsistent experiences across clinics, dilute brand presence, and added operational complexity. Patients struggled to discover services, and the company missed opportunities for cross-promotion and streamlined communication.
As lead visual designer, I consolidated content from the existing business unit sites and crafted interface mockups for the unified site. I took responsibility for creating a coherent UI flow and delivering a video-based demo visualizing how users would navigate between divisions, showcasing the experience before development.
Even though Synlab’s brand identity existed in multiple inconsistent versions, I selected the most modern visual elements and built the new site style around them, using dynamic lifestyle photography, geometric patterns, and clean layouts to project a professional yet approachable medical brand. I introduced color-coding to visually differentiate each business division, helping users rapidly identify relevant services while maintaining overall coherence.
I worked closely with internal decision-makers and cross-functional teams, delivering the prototype to leadership for approval. The unified vision helped align product managers and communication teams on the direction and usability expectations.
The biggest challenge was delivering a working prototype while my designs were still in Photoshop instead of an interactive tool like Sketch, which was the local industry norm. To overcome this, I animated the static layouts to simulate navigation flows. Every layout change required updating video assets, making iterations time-consuming, but it ensured the prototype felt dynamic and user-focused.
In hindsight, I’d build the prototype in an interactive UX tool like Sketch or Figma to streamline iteration and reduce overhead from video editing. It would have accelerated feedback cycles and made updates more efficient.
