Telekom Hungary’s internship program, running since the late 1990s, needed stronger on-campus visibility among higher education students. The goal was to raise awareness and fill more intern spots.

I served as coordinator between a university student organization and Telekom, responsible for on-campus events and promotions. and without an in-house graphic designer i took on the opportunity to create the graphics needed for the local campaingn.
The biggest hurdle was technical: I started with zero knowledge of print design specs or Photoshop layers, I tried reverse-engineering pre-approved templates from Telekom. Mistakes were frequent, bleed margins misaligned, font weights inconsistent, but each revision sharpened my attention to detail.
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Telekom’s marketing team enforced rigorous quality checks, rejecting drafts for even minor deviations. Their feedback, though painstaking, taught me how large companies safeguard visual coherence across touchpoints. Looking back, I’d invest earlier in mastering prepress fundamentals to reduce iterations. Still, this baptism by fire shaped my approach: creativity thrives within constraints, and professionalism means delivering agency-level work, even as a beginner. The experience cemented my belief that good design isn’t about personal style but solving problems within a system’s rules.