Trenkwalder, Hungary’s market‑leading HR agency operating 70+ branches and handling millions of applications annually, relied on job postings in offices, noticeboards, and local posters that didn’t reach enough applicants. Their database growth underperformed and management feared losing candidates to rivals.

As lead graphic designer, I owned the visual strategy and production of all recruitment and media assets. I crafted compelling visuals aligned with Trenkwalder’s brand while appealing directly to different hiring segments.

I introduced role‑specific imagery featuring real‑looking models representing positions such as welders, warehouse staff, and engineers. This enabled instant identification from a distance and made the ads stand out from competitors. I also designed clear typographic hierarchy, highlighting job titles and contact info for fast comprehension. All designs adhered to Trenkwalder’s brand guidelines while maintaining visual flexibility to connect with diverse candidate groups.

Measuring performance impact was difficult due to limited tracking of applicant sources. To tackle this, I visited regional offices to gather qualitative feedback and observed increased online applications tied to the new visuals. Limited analytics prevented precise segmentation analysis, but early signs were positive.

Trenkwalder was highly satisfied with our first‑year results and commissioned us to design a nationwide branding campaign in year two focused on brand awareness and database growth. The expanded campaign showed that leadership trusted our visual approach and saw it as a strategic asset for talent acquisition.

The executive team was impressed by the fresh, well‑considered visual style and commissioned additional work for office decoration and storefront branding.

Next time, I’d define KPIs at project kick‑off to quantitatively measure the impact of visual changes on applicant flow and conversion, enabling data‑driven adjustments and investment justification.